E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
- Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
- Adding advertisements in e-mails sent by other companies to their customers.
- E-mails that are being sent on the Internet (E-mail did and does exist outside the Internet, Network E-mail, FIDO etc.)
- Adding advertisements in e-mails sent by other companies to their customers.
- E-mails that are being sent on the Internet (E-mail did and does exist outside the Internet, Network E-mail, FIDO etc.)
Researchers estimate that US firms alone spent $400 million on e-mail marketing in 2006.
E-mail marketing (on the Internet) is popular with companies because:
- The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
- Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
- Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
- An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing.
- Advertisers can generate repeat business affordably and automatically
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
- Over half of Internet users check or send e-mail on a typical day.
- Specific types of interaction with messages can trigger other messages to be automatically delivered.
- Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
- Green - email marketing is paper-free
- It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing.
- Advertisers can generate repeat business affordably and automatically
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
- Over half of Internet users check or send e-mail on a typical day.
- Specific types of interaction with messages can trigger other messages to be automatically delivered.
- Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
- Green - email marketing is paper-free
Member's Area
The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.
If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to:
* Develop and sell a product online
* Target your customers
* Promote your product
* Market to niche audiences
* Create an e-marketing business plan
If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to:
* Develop and sell a product online
* Target your customers
* Promote your product
* Market to niche audiences
* Create an e-marketing business plan
The "Amazing Formula" is an encouraging and motivating book, presented with enough detail to take you step-by-step through the formula. Marlon's enthusiasm for his topic, almost makes you feel that he is right there with you, sharing with you, helping you apply his methods.
Marlon shows you how to actually use his methods and techniques in your own business and backs up his information with helpful references, useful websites and tools that you can use immediately. There are no smoke and mirrors here, only practical information and methods that work.
You can find more information about this amazing book here.
Marlon shows you how to actually use his methods and techniques in your own business and backs up his information with helpful references, useful websites and tools that you can use immediately. There are no smoke and mirrors here, only practical information and methods that work.
You can find more information about this amazing book here.
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A must have: Derek Gehl's advanced email guide, "Insider Secrets to Email Marketing."
Get over 390 pages of the exact strategies and test results that Derek used to earn $3.5 Million last year alone! If you want to quickly build an email list of 1,000s of qualified buyers... get "whitelisted" with Yahoo, AOL, and Hotmail and guarantee the delivery of every email you send... discover the 3 NEW criteria used by "spam filters" to deliver your email... and MUCH more... ... then check out this comprehensive new guide to generating massive profits through email marketing RISK FREE! Click here now. |
Make Your Site Sell (MYSS) 2002 is a self help guide on how to develop a product, build a web site that sells, and promote it to attract customers.
Make Your Site Sell covers every topic an internet entrepreneur would want, including how to develop and position products for the Web, how to make your store sell; especially multi-product online stores, how to make a site that convinces visitors to buy, and how to attract targeted traffic to your site.
The Make Your Site Sell 2002 package contains seven volumes, offering a total of 1,540 pages.
Make Your Site Sell covers every topic an internet entrepreneur would want, including how to develop and position products for the Web, how to make your store sell; especially multi-product online stores, how to make a site that convinces visitors to buy, and how to attract targeted traffic to your site.
The Make Your Site Sell 2002 package contains seven volumes, offering a total of 1,540 pages.
Make Your Site Sell has sold over 100,000 copies making it the best selling internet marketing ebook that I have ever come across. Now it is 100% free.
Perry Marshall is the master of Google AdWords. He has researched it, experimented with it, and wrestled it into submission.
Marshall's main focus is on how to boost your ad so it actually appears ahead of ads whose bidders are paying more than you are. That means you pay less for higher position. And that's something to get excited about.
Marshall reveals exactly what he does to accomplish this.
He shows how to test ads to keep them constantly improving both in click-throughs to your site and in conversions to sales.
Marshall reveals exactly what he does to accomplish this.
He shows how to test ads to keep them constantly improving both in click-throughs to your site and in conversions to sales.
If you're just getting started with PPC, or want to learn to do it better, this is the resource I'd recommend.
